JennieGee is an online shop that produces accessories for knitters and crocheters. The brand primarily sells project bags that allow crafters to keep their work organized, clean, and easily portable.
The text on the first bag pictured is an excerpt from Charles Dickens’s “Tale of Two Cities.” The novel features Madame Defarge, literature’s most famous knitter, who is introduced to the reader in this passage. The bags are screen-printed by hand in three runs.
Because most of JennieGee’s business is online retail sales, photos are important for showing the details of the product that potential customers want to see. But they also are an opportunity to give a sense of the brand’s aesthetic and a sense of how the products could fit into the customer’s lifestyle.